Summary
An industry thought leader and influencer known for developing and introducing game-changing new products and solutions, Lawrence Sunshine possesses 30 years of experience as an engineer and senior executive in the heating, ventilation, and air conditioning (HVAC) and Indoor Air Quality (IAQ) sectors.
An industry thought leader and influencer known for developing and introducing game-changing new products and solutions, Lawrence Sunshine possesses 30 years of experience as an engineer and senior executive in the heating, ventilation, and air conditioning (HVAC) and Indoor Air Quality (IAQ) sectors.
As Founder and President of Air+, he overseas their expansion into the North American IAQ market while advancing the company’s global business development strategy. He is also leading the company’s innovative product development advances and expanding his patent portfolio. He also developed and recently launched the AirCalcs+TM 1.0 software platform, a web-based program that calculates and compares contaminant levels using both ASHRAE’s Ventilation Rate Method and IAQ Procedure in reducing outside air intake. AirCalcs+TM enables owners and engineers to reduce first costs, enhance building energy efficiency, and improve IAQ.
Prior to Air+, he founded and was President of Plasma Air where had several notable accomplishments. During the COVID-19 pandemic, he led the company’s efforts in reaching $33M in annual revenue in 2020 and over $50M in 2021 – an 800%+ increase over 2019 revenue. Plasma Air was the recipient of the ASHRAE Innovation Award for PlasmaSoft® in 2016 – a program similar to AirCalcs+. He also orchestrated the sale of Plasma Air in 2016 to VC-backed Novaerus – an Irish IAQ business focused on selling portable air purifiers to commercial, institutional, and medical sectors completing a successful exit for the Plasma Air investors.
Prior to founding Plasma Air in 2004, Mr. Sunshine was the US Vice President of Marketing for Lindab, the world’s largest sheet metal and duct system manufacturer, with subsidiaries around the globe. At Lindab, where he was instrumental in winning national accounts including Gap, Wal-Mart, Walgreen’s and Publix Supermarkets, he began as Regional Sales Manager and later became Director of National Accounts. A member of the executive committee that drove company strategy, he was also Lindab’s representative to the international steering committee for the company’s AutoCAD® driven software application, CADvent®. In addition, he introduced numerous products from Lindab’s European subsidiaries to the US, many of which are still widely used today.
Mr. Sunshine began his career as an HVAC Engineer and Project Manager at Joseph R. Loring and Associates, in New York. One of the most widely known consulting engineering firms in the world, Loring designed the World Trade Centers in the late 1960s, the iconic Citicorp Center building on Park Avenue, along with numerous other award-winning projects. At Loring, Mr. Sunshine was one of the youngest ever to become an Associate at the firm and was managing projects with celebrated architects and top New York landlords at 25 years old.
Mr. Sunshine has been awarded seven U.S. patents for designs that enable various functionality of the bipolar ionization technology utilized throughout Plasma Air products. A much sought-after speaker at industry conferences and events, equally known for his keen insight and passion, Mr. Sunshine is an active member of ASHRAE and a former board member of the Spiral Duct Manufacturers Association (SPIDA).
An industry thought leader and influencer known for developing and introducing game-changing new products and solutions, Lawrence Sunshine possesses 30 years of experience as an engineer and senior executive in the heating, ventilation, and air conditioning (HVAC) and Indoor Air Quality (IAQ) sectors.
As Founder and President of Air+, he overseas their expansion into the North American IAQ market while advancing the company’s global business development strategy. He is also leading the company’s innovative product development advances and expanding his patent portfolio. He also developed and recently launched the AirCalcs+TM 1.0 software platform, a web-based program that calculates and compares contaminant levels using both ASHRAE’s Ventilation Rate Method and IAQ Procedure in reducing outside air intake. AirCalcs+TM enables owners and engineers to reduce first costs, enhance building energy efficiency, and improve IAQ.
Prior to Air+, he founded and was President of Plasma Air where had several notable accomplishments. During the COVID-19 pandemic, he led the company’s efforts in reaching $33M in annual revenue in 2020 and over $50M in 2021 – an 800%+ increase over 2019 revenue. Plasma Air was the recipient of the ASHRAE Innovation Award for PlasmaSoft® in 2016 – a program similar to AirCalcs+. He also orchestrated the sale of Plasma Air in 2016 to VC-backed Novaerus – an Irish IAQ business focused on selling portable air purifiers to commercial, institutional, and medical sectors completing a successful exit for the Plasma Air investors.
Prior to founding Plasma Air in 2004, Mr. Sunshine was the US Vice President of Marketing for Lindab, the world’s largest sheet metal and duct system manufacturer, with subsidiaries around the globe. At Lindab, where he was instrumental in winning national accounts including Gap, Wal-Mart, Walgreen’s and Publix Supermarkets, he began as Regional Sales Manager and later became Director of National Accounts. A member of the executive committee that drove company strategy, he was also Lindab’s representative to the international steering committee for the company’s AutoCAD® driven software application, CADvent®. In addition, he introduced numerous products from Lindab’s European subsidiaries to the US, many of which are still widely used today.
Mr. Sunshine began his career as an HVAC Engineer and Project Manager at Joseph R. Loring and Associates, in New York. One of the most widely known consulting engineering firms in the world, Loring designed the World Trade Centers in the late 1960s, the iconic Citicorp Center building on Park Avenue, along with numerous other award-winning projects. At Loring, Mr. Sunshine was one of the youngest ever to become an Associate at the firm and was managing projects with celebrated architects and top New York landlords at 25 years old.
Mr. Sunshine has been awarded seven U.S. patents for designs that enable various functionality of the bipolar ionization technology utilized throughout Plasma Air products. A much sought-after speaker at industry conferences and events, equally known for his keen insight and passion, Mr. Sunshine is an active member of ASHRAE and a former board member of the Spiral Duct Manufacturers Association (SPIDA).
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