Joanna Frank is a real estate entrepreneur who oversees the global expansion of Fitwel, the leading people-centric healthy building certification platform. She serves as President and CEO of Active Design Advisors, Inc. (Adai)—operator of Fitwel—and of the nonprofit Center for Active Design (CfAD), organizations that advance health, value, and the built environment. Prior to launching CfAD, Ms. Frank spearheaded data-driven, health-based real estate initiatives under the Bloomberg administration, including NYC’s FRESH Program and the Active Design Initiative. She started her career in real estate development as a partner at Bright City Development, LLC, where she led sustainable mixed-use residential projects. She serves on the editorial board of Propmodo and is a member of the Urban Land Institute’s Affordable/Workforce Housing Council and Fannie Mae’s Multifamily Housing Taskforce. She has been featured on the Commercial Observer Power 100 list, recognized as one of GlobeSt’s Women of Influence, named among PERE’s Women of Influence in Real Estate, and included in PERE’s 100 Most Influential of the Past Decade (2016–2025).